Can Someone Please Define Internet Marketing!

Back in 1994 after you created a website for your business, marketing was fairly simple. Generally you would make changes to your HTML code for search engine optimization and for the most part promoted your website through offline methods. These may have included business cards, letterhead, print advertising and other such methods. Whether or not your site was listed on the only search engine, Yahoo, at the time was purely based on how well you optimized our web pages. If you did a good job then multiple pages of your site would be listed consecutively for a search.

Twelve years later in 2006 the entire perspective of marketing your site on the web has become a science requiring a degree. Although, we are all eager to market our website on the web we are somewhat unclear how to accomplish this task through a maze of policies set by the Big 3 search engines Google, MSN and Yahoo. Most businesses would first seek out professional advice. In the process of seeking professional Internet Marketing advice, your story may look something like this.

By now I had heard about pay-per-click, something called Ad Sense, link exchanges, banner advertising and it all sounds quite confusing. After all as a business owner, my forte is to run my company, not try and figure out how to market a website on the Internet. As I seek out professional advice I get quite a variety of different stories. One person calls themselves Internet marketer and the only thing they provide is Pay-Per-Click advertising campaigns. The next person I speak to also consider their business to be in Internet Marketing, yet the only service provided is Search Engine Optimization. Even that term was somewhat vaguely defined to me. I continue to hear about Search Engine Optimization (SEO), but it seems to vary from changes to our website to advertising on the web. I am most definitely puzzled at this point. Can anyone describe what Internet Marketing is actually about?”

Advertising and Marketing has always been handled by professional firms that have college educated individuals and understand the difference between Advertising and Marketing. In case you are wondering, here are the definitions of Advertising and Marketing.

– Marketing is the process or technique of promotion, selling and distributing a product or service.

– Advertising is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase.

One of the primary issues of advertising and marketing on the Internet is that you may not necessarily reach someone educated in the field of advertising and marketing. Instead it is someone that has educated themselves about a particular area of Internet Marketing. For instance they may have specialized in Affiliate Marketing or Pay-Per-Click campaigns while another individual may know more about making changes to your website for search engine optimization. Currently these types of services are fragmented and they do require someone with the appropriate skills to manage an entire Internet marketing campaign.

If we take a look at all the different areas of Internet marketing you will find the following in your list:

Research, Analysis, Planning and Strategy
We need to research key phrases and look at the data to determine our title and description.

Search Engine Optimization (SEO)
I believe it is safe to say that SEO is not advertising on the web. SEO is strictly modifications to your HTML code and website. Making sure your website is HTML validated, density checks, the keywords, phrases, content, alt descriptions, anchor titles and so on are in place for the entire website.

Internet Marketing
This is the actual process of promotion as the definition of marketing was described earlier. Some would call this Natural Propagation Marketing, others will call it Organic marketing. With this form of marketing you can rest assured the shelf life of the efforts put forth can be measured in years.

Internet Advertising
Although, the shelf life of Internet advertising can be measured in seconds and can hemorrhage a business financially, there are three areas of Internet advertising. The first would be to utilize an Internet Advertising Network (IAN) to submit a variety of banners through out a variety of websites in order to narrow your advertising to an area with the most response. Another area is Pay-Per-Click (PPC) campaigns such as Google Ad Sense or Yahoo Search Marketing. Lastly, you may consider direct advertising on websites that you have found to be of value to your business with high page ranking.

Management & Reporting
It is necessary to monitor all the various activities you are pursuing on the web. Internet marketing gives us the ability to measure almost all aspects of our advertising and marketing campaigns with the push of a button. You will want to keep an eye on your website statistics, check your Google page rank, your Alexa traffic ranking, and your link popularity overall to name a few.

If we consider all the various parts that are required for proper business Internet marketing, you will find the industry moving towards consolidation in the future. Equally, we will find that advertising and marketing on the web will eventually fall back to educated professionals who not only understand advertising and marketing, but will now include their education in Internet marketing as well.

The Astounding Fifteen 15 Benefits Of Starting Your Own Internet Marketing Business

Internet Marketing is very trendy because it’s an easy way to make money online from home. Whether you want to replace your job’s salary or just want to earn some extra cash, internet marketing is the best way of potentially doing what you enjoy.

With an internet marketing business, you can earn some money and get some checks rolling in. But the checks you get in the post are just the icing on the cake!

The benefits of starting your own internet marketing business are simply staggering. Presented in this article are all the key benefits you get by starting your own internet marketing business.

After reading them, I am sure you will ask yourself Why am I not into internet marketing?!”

1.You are THE BOSS! Yes, this is the most fantastic benefit of having your own internet marketing business. You call the shots! No pressures of a demanding boss or work mates. You escape the rat race, no sitting in the car in the traffic! You set your own hours and targets. You work in your own home, in your own hours.
2.The money is YOURS! If you work hard, the benefits are all yours isn’t that great? What you earn is not fixed or decided by someone else who thinks they know what you are ‘worth’.
3.Better work-life balance. Do you know how enslaving it is to be stuck with your 9-5 job that does not pay you anywhere near what you actually need to make ends meet. With internet marketing, you get a better work-life balance since you can work from home and set your own goals. You just have to set down your goals of how much you want to earn with your online business and go for it! You can work from home and spend more time with your beloved ones.
4.You can start building your internet marketing business while working part time, until you are ready to get into it full time. You can still keep your job that pays the bills while you are building your internet marketing empire”. No pressure you set your targets and you go from there! With an internet marketing business, you can work on it around your current job or commitments. It’s unlike other types of businesses where if you start, you have to be involved ‘hands-on’ full time straight away.
5.Small initial capital outlay. Most businesses require you to have a huge amount of savings to get started. With internet marketing, you can start on any shoe string budget and gradually build your business. You can start an internet marketing business by joining an affiliate program for free and market it using the free or cheap advertising methods and start getting some checks coming in.
6.Low operating costs. With other businesses, you will be looking at high monthly bills to cover personnel, rent etc. With internet marketing type of a business, you have no huge operating costs. Your main costs will be advertising, hosting fees and merchant accounts, among others.
7.High Profit margins. Low running costs means you can quickly break even and start making profits. Most importantly, as you build your business, your profits will be just so huge. Your costs for any single sale will be very low.
8.You can AUTOMATE your business! This is one of the very attractive aspects of running an internet marketing business. You have heard it before you can make money while you are asleep or on holiday. You can not do this with other types of businesses. In internet marketing, you can use various tools to automate your business auto responder email system, payments and credit card processing systems. You just need to set these things up and you are ready to go. Nothing beats having financial security on autopilot. Your website will do the work for your 24 hours every day of the year. This leaves you more time to do other things like marketing or expanding your internet marketing business.
9.Unlimited Market Potential. Your internet marketing business can be as far reaching as you want it to be. Other business will tend to be ‘local’, but with internet marketing, your market could be world wide. This increases the potential market size you can capture. Access to and use of the internet will continue to grow in the future, so your market will also potentially grow.
10.You do not need your own product. There are various internet marketing business models. You can start making money online without a product, for example, with affiliate marketing. You can market other people’s products and earn huge commissions.
11.You don’t have to reinvent the wheel. Internet marketing is one type of a business where you can simple model yourself on a proven business that works, hence shortening your learning curve. With other types of businesses, you will have to learn as you go, doing ‘trial and error’, which is costly and frustrating. You do not have to waste time and time figuring it out. There are established experts who have made it in the internet marketing business just get the blue prints and duplicate it!
12.Free Resources. With other businesses whatever resource you need, you have to pay for it. In internet marketing, you can get ezines or forums with invaluable tips. If you have pay for something, it’s not normally hugely expensive.
13. You are part of a community of amazing people. Internet marketers tend to be very supportive and helpful lot. You can join some good forums where you get amazing support.
14.Tax breaks. When you run an internet marketing business, you can write off many costs. You just need to consult with your accountant and establish the tax breaks you can get. Key costs for which you can get tax breaks are office supplies, advertising, telephone and fax lines, training etc.
15.Help you be the best you can be! This the ultimate benefit. You get pride from running your own business. You get to achieve your maximum potential. You can financially secure, and can retire early.

Internet Marketing With A Laid Out Strategy

A lot of internet marketers run some unprofitable websites or businesses with no short or long term strategies. Some people do not have any goals, while some seem to jump from one ‘business opportunity’ to another. Some internet marketers treat their internet marketing business like a hobby, and yet expect to earn some good checks from it.

To succeed in internet marketing, you need to apply some strategic internet marketing techniques.

Depending on your internet marketing interests; it is a good idea to engage in a business that has a long term potential, which means that you will need to have long term goals with the business.

Strategic internet marketing is not randomly buying some cheap recycled 300,000 email leads or guaranteed hits. Strategic internet marketing is also not about pointlessly placing banner ads all over the internet. Strictly relying on free classified ads or surfing for traffic will also not bring you any guaranteed success for your internet marketing business. Yes, these marketing tactics mentioned above may work in some instances for some business types; but they can’t be considered as strategic internet marketing campaigns just by themselves.

So, what is strategic internet marketing?

Strategic internet marketing is basically about having a promotion plan that employs effective and proven marketing devices to get high converting results for your internet marketing business.

You mast use a list of selected marketing plans that are effective; and you must make sure that you perfect your skills in these strategies in order to make them effective.

The first thing you will need to do is to establish your advertising budget. You must establish how much can you spend per week or per month.

Every promotion for your internet marketing business must have a purpose and it is critical to track the results of each and every advertisement. Tracking your ads means that you can then identify the strategies that are bringing the best results for your advertising dollar. After you have identified the ads that are working, you can allocate more money towards those. By tracking your ads, you can also find out which ads are not working, or which ones need adjusting.

The key to strategic internet marketing is to constantly improve your marketing strategies, by making them more effective.

If you do not track your marketing campaigns and ads you are simply ‘operating in the dark’ and this will not bring you any success in internet marketing. You are simply throwing your money away.

So, which marketing strategies actually work?

There are proven marketing strategies that can guarantee you success in internet marketing if you apply them consistently.

1)Writing and submitting articles A very effective and cheap way of promoting your business. Writing articles builds your credibility and also drive plenty of targeted traffic to your site, all for free.

2)Pay per Click Advertising (PPC) PPC is the fastest way to get traffic to your internet marketing business’ website. However, to make this strategy successful and cost effective for your internet marketing business, you must educate yourself about keyword selection and bidding for your keywords.

3)Start Your Own Ezine – This is most likely the most powerful marketing technique on the internet. Having your own list of subscribers to send a newsletter to on a regular basis is a powerful way of expanding your internet marketing business.

4)Viral Marketing Another very popular and effective marketing strategy for your internet marketing business. You can give ‘stuff’ away that people can use and put links to your web site in it. Information is a powerful tool in marketing. Give people rights to share the ‘stuff’ with their friends and email lists. In the long term, this will build a lot of traffic to your website.

5)Linking One way or reciprocal linking is critical to your online success. This tactic takes time to develop, but it is well worth your effort. Search engines assess the importance of your web site by the number of incoming links pointing to your site. You can build one way links by articles writing and submitting and also participating in relevant forums etc.

6)Search Engine Optimization This is another long term marketing tactic for your internet marketing business. Your pages must be fully optimized for the search engines. The most inexpensive and targeted traffic you can receive will come from high search engine rankings.

It is recommended that you will apply these effective marketing strategies if you want to succeed in your internet marketing business. Stop taking your internet marketing business aimless and start to apply a solid strategy that will guarantee you success and wealth.

Internet Marketing Consultant

Internet marketing is a lucrative business. There are many individuals who are earning substantial revenues by just selling their products or services over the Internet while at the same time endorsing the products or services of other Internet marketers. Revenues are flowing out of different outlets through affiliate programs, direct product selling, or offering Internet marketing-related services.

With several features such as round-the-clock operability, opportunity of widening clientele base, and low starting costs, it is not surprising that the Internet marketing industry is now full of mushroom businesses owned and operated by novices who are eager to share the wealth of this lucrative industry. However, in order to grab a slice of wealth offered by Internet marketing, you must bear the stiff competition over the market. In this stiff competition, Internet marketers who possess the knowledge and capability on this type of investment will win the game.

The rule of the Internet marketing game is simple: learn the rules and apply necessary marketing strategies in order to win the game. Though you have several websites that are easy to navigate and contain useful features such as complete inventory listings as well as shopping cart facilities, if it is unable to generate generous amount of traffic, your Internet marketing career will be a total failure.

To avoid reaching possible career failure, it is important that you seek the help of an Internet marketing consultant. One of their business objectives is to provide their clients the necessary strategies or possibly handle the situation by themselves in terms of generating web traffic to their clients sites. This can be done through various ways such as affiliate marketing programs, web page optimization, web content development, or pay per click advertising. Even though as an Internet marketer, you are familiar with the aforementioned marketing concepts, you need sufficient time and expertise to apply it to your Internet marketing business. To fill up the gap, an Internet marketing consultant has the capability of applying the necessary strategies to build essential web traffic that will result in increased sales and generated revenues.

In case you have the knowledge and technical expertise about Internet marketing, you may also consider the career of an Internet marketing consultant aside from being an Internet marketer. If you have the marketing background and such is proven to be effective for other Internet marketing business, you may serve as a consultant to other Internet marketers, especially the new ones.

To be a successful Internet marketing consultant, you need to conduct an “inventory” of your Internet marketing skills and knowledge. You start by figuring out your strengths and determine what particular areas of Internet marketing you are weak. From such information, you will be able to construct a plan that will help educate yourself and improve your weak points. Begin by working out in your weaknesses and consistently testing it to determine if you have improved or not. Once you have developed your skills and you feel that you can go on, you are now ready to embark the career of being an Internet marketing consultant.

Once you are now in the field, always prepare because you will deal with numerous clients of varying needs. You will be able to meet complete novices as well as seasoned veterans on the Internet marketing industry. If you have come across clients who knew nothing about the business and ask you to take charge, you will have to take them under your wing. As a consultant, it is your responsibility to provide your clients their needs, whether they are complete novices or marketing gurus.

Start your consultant career on one or two areas of expertise. You may specialize on search engine optimization, newsletter writing, and other Internet marketing strategies. Identify the niche which you are strong with and make sure that you are regularly updated about any developments on those particular areas of expertise. You may also try concentrating on “hot niches” by typing your question on major search engines and see what comes after.

Being an Internet marketing consultant has the responsibility he needs to bear on serving the marketing needs of his clients. However, it takes common sense, solid knowledge, and enjoyment on what you are doing in order to help other Internet marketers in the long run. If you think you have the edge over a certain aspect, you can always go to that consultant direction. All of these are really up to you to think about.

10 Steps To Effective Internet Marketing And Huge Profits

While some people succeed in Internet marketing, some fail dismally and lose a lot of money they would have invested.

Getting started in internet marketing involves a lot of things, namely having your website designed, your sales page created and adding Ad Sense added onto your site. Setting up an auto responder and a newsletter for your site visitors to subscribe to, as well as your blog will also need to be done.

In addition, creating a marketing campaign to generate traffic is yet another very important thing to do your Adwords, creating some viral marketing tools, search engine optimizing your website, and writing and submitting articles, among other things. You will also need to know how to track your ads so that you know which ads work and which do not.

All these activities are essential if you want to succeed with your internet marketing. They are all very important, and they all need to be done. For those people new to internet marketing, all these activities can be daunting. Some people would like to do internet marketing, but they just do not know where to start.

So what steps must you take to get started in internet marketing? What must you do in order to succeed with your internet marketing business? Outlined below are the key steps you will need to take if you are to be successful in internet marketing.

1. Set up your goals. What do you want to achieve in the short and long term? Are you planning on having internet marketing as your main income generator? Do you want to just have a part-time online business? How much do you want to earn. Your goals will help you decide what type of internet marketing to get into; depending on how much income you want to earn.

2. Decide on what you are going to be marketing. Are you going to create a product yourself, are you going to be offering a service? Are you going to be marketing someone else’s product? Are you passionate about that which you sell?

3. Design and create your website. After you have decided what you want to market, create a suitable website. You can do this yourself if you have the skills or if you are keen to learn, or you can pay someone to do it for you. Make sure that your website is professional and effective for getting traffic with your keywords and fresh unique content.

4. Add all the necessary things to your website so that it is ready to take orders and help with building a list for you your auto-responder and newsletter. Add some AdSense since you can make some money from these as the traffic to your website increases.

5. Plan and establish your marketing budget. To be successful with internet marketing, you will need some traffic. This is a simple fact you should not underestimate. What is your budget and therefore what marketing tools can you afford. There are some fairly cheap advertising options if you are on a tight budget; such as article writing and submission and participating in relevant forums. If you have a good budget, you can do solo ads in ezines, PPC (Pay per Click), paid classifies, among others.

6. Set up your daily work schedule. This is very important – for your online business to succeed, you must be committed to work on it and stick to a program of all the things that you must do consistently in order for you to earn the profits you want. If you still have a nine to five day job and hope that your internet marketing income will one day be your main source of income, then you must be prepared to work extra hard and still work on your internet marketing business in addition to your day job. The goals you would have set up earlier will also determine your daily activities if you want to earn a lot of money with your internet marketing business, then you must be prepared to be focused and commit time and effort to your business.

7. Master your favorite marketing plans that work for you and that you can afford. It is normal that when you are starting in internet marketing, you try various types of marketing your business. The trick to succeeding in internet marketing is knowing what works in growing your business, master that, and then do it consistently. Subject to your budget, decide about five main strategies that you like and want to focus on. If it is PPC, then keen on improving that and master it. If it is ezine advertising, then make your ads more effective and choose the best ezines to use. Although you may have the best marketing strategies you use, you must regularly look for other marketing tools that could potentially yield better results.

8. Find a suitable support network a mentor or someone who is successful in internet marketing or a forum of people with similar businesses. It is important for you to make your learning curve as short as possible. You can learn a lot from people with similar businesses and those who have succeeded with a similar business. The other reality of starting your own internet marketing business is that you may face some challenges and setbacks along the way. What will make you a ‘winner’ in the internet marketing business is to never quit. So, if you have a good support network, you will have people who can help you answer any questions you may have, do something for you do not know how to or simply give you words of encouragement.

9. Be prepared to learn! Internet marketing is very dynamic and competition is very strong. The internet is full of free resources, e-books and tools. Do not waste your money paying on a lot of resources because you can get most for free. Keep on learning and keep on improving your website and marketing tools to suit the times and the customers’ expectations.

10. Stay focused, and repeat that which works. If you have established a marketing tool that makes you a sale, it maybe $10 or $100, by simply intensifying, repeating and improving that which has made you this sale you can soon earn a six figure income.